Top reasons to get your brand on the mobile web.
Mobile is shaking things up, it’s no longer about going online, it is about being online, and organizations need to understand how this is impacting their business. Forward-looking organizations that...
View ArticleGetting Down to Business!
I was quite flattered to be profiled in Business in Vancouver Magazine last week. It was a real hit with the friends and family on my social networks when I posted it. Kidding aside, the timing could...
View ArticleLess is more – Powershifter Shifts to Mini Cards
With a new Yaletown agency address came the requirement for new business cards. So when I was cleaning out my office drawer I found an old box of Moo Mini Cards that I used personally. I thought that...
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In social media should you choose personal or corporate branding?
The question arose the other night on Twitter, about user @bradinator retiring his personal persona account and focusing more energy on his corporate wine brand’s Twitter account @Blackcloudwine. The...
View ArticleDo metrics really kill creativity?
In an Adage article by Patrick Sarkissian, he makes the claim that metrics are indeed killing creativity. His point is really about using metrics to make creative decisions exclusively. Metrics have...
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Toyota seems to have a sticky Twitter foot too.
Over the last few days I have noticed a sudden and strange behavior on Toyota’s Twitter account. There was a huge influx of uber positive re-tweets from other Toyota fans on Twitter. There is nothing...
View ArticleControl your branded story headlines 140 char at a time
Want to get your story or product description out there in the lifestream of others in more controlled and branded way? I have discussed, in the past, the fact that referral traffic of social...
View ArticleWolf Blass and a Conversation about the Marketing of Wine
I had the pleasure of being able to participate in Wolf Blass’ 75th birthday celebration last Monday at the Hotel Vancouver. I had intended to write about it on my personal blog but after hearing Wolf...
View ArticleThe Brand Race for Followers: It’s Not Just Numbers.
There is an arms race, of sorts, going on. Yes, another one and it’s really no surprise. The reality is that Twitter has dropped and ad agencies are guiding their clients down the same path as they did...
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